Intuitive, Immersive Insight

 

Welcome to Syren, a strategic insights agency. Delivering deep, human insight in an automated world.

 
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Highly Experienced & Agile

With our highly experienced and agile team, we don’t use methodologies in isolation but curate them to provide cutting-edge research that directly informs your strategic decisions and shapes your future direction.

Our approach to marketing challenges blend a number of methodological solutions.

 

Marketing ChAllenges we typically answer

  • Portfolio Strategy

  • Brand Positioning

  • Creative Comms Development

  • Communications Messaging

  • Pack Development

  • Opportunity Platforms

  • Innovation

  • Market Sizing

  • Messaging and Drivers Hierarchies

Methodoligical solutions we offer

  • Segmentation

  • Ethnography

  • Consumer Connects

  • Resight

  • Market Sizing

  • Trends

  • Market Modelling e.g. Conjoint

  • Communications Concept Testing

  • Pack Testing

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The Benefits of Working With Syren

Syren is much more than the sum of its parts. It’s the coming together of our skills and experience that combines the collaborative and agile approach that you would expect from a small agency, with the reach and capability of a larger provider.

To learn more about the principles that guide our approach, click each one below.

  • Our projects are led by experienced directors who bring their knowledge and vision to every stage of the process, ensuring top-quality insights. We’ll become a seamless extension of your problem-solving team with our collaborative, creative and strategically sensitive attitude.

  • Each project begins with a different question, so we apply a tailor-made methodology to find the answer. Our team has the breadth of experience across multiple methodologies to create an agile approach which is effective, but also prudent, with your time and budget.

    We go beyond the usual study designs and including your team or suppliers in our research process; perhaps taking you on an immersive safari in your consumers’ natural habitat; or conducting one-to-one interviews with expert voices in your field.

  • We have worked on studies in over 40 markets around the world. Our international experience means we are sensitive to local nuance while also delivering globally actionable insight.

    We work with a worldwide network of trusted researchers who bring local expertise and knowledge to our projects.

  • We take an explorer’s mindset, creating a path between consumers’ human experience and your commercial reality.

    How consumers behave and how they buy is never straightforward. Each respondent is an individual who has a story to tell, and we are inquisitive about the needs and motivations that lie beneath that story. We look to unearth the subtleties because that is where we will find the true insight that has the greatest value.

    And it’s the same with our clients. We forge strong and honest relationships so that we understand the commercial realities of your business and become invested in its success. However, we won’t shy away from uncomfortable findings if they lead us to actionable insight.

  • We interrogate not only the data but where it comes from. This way we can take you so much further. Our range of category experience, both on the agency and client side, means that we can discern what matters from what doesn’t, where another information source builds our story and which pieces of cultural context complete the picture.

    Our insights go beyond surface-level understanding, producing succinct reporting that cuts to the chase, empowering you with clear, confident, and intelligent insights that drive tangible results.

Case studies

There are many different approaches to understanding what drives consumers’ behaviour and shapes their views of the world.  Our skill is selecting and combining these methods in the most effective way to address your challenges and create a robust understanding of your opportunities. 

See how we helped these clients with clear, confident and intelligent insight.

Case Studies
Philadelphia
Philadelphia

We conducted immersive, ethnographic research, connecting with consumers to get to the heart of cheese usage across Europe and inform innovation pipelines

Cadbury & Milka
Cadbury & Milka

Prioritising sustainability initiatives and potential impact on the brand to shape messaging for the future, using a multi-country approach.

Lipton
Lipton

Pulling together an intuitive and easily actionable needs segmentation in growth opportunity markets for Lipton, by understanding needs at a human level.

Distell
Distell

Partnering with our South African partners, Synchronicity, as we tracked attitudes and behaviour across South African alcohol categories. Negotiating barriers to uncover deep insight with real brand planning implications.

Ardray
Ardray

Extensive multi-methodology, global research to inform and optimise an entirely new-to-market whisky concept.

E!
E!

Delivering a quantitative segmentation of the global entertainment viewer, brought to life qualitatively to deliver a richness and depth that could be implemented company wide.

Wray & Nephew Rum
Wray & Nephew Rum

Understanding how to amplify the brand message through the Grime music scene and celebrating entrepreneurship among the core, black Caribbean audience in South-East London.

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The Syren Team

A creative, collaborative and curious bunch. While our core team will always lead your projects we are supported by our trusted director level associates.

MEET THE TEAM
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Where we work

Our reach is truly global: we have worked in over 40 different markets worldwide and have a network of trusted on-the-ground researchers who understand how to apply local nuances to our projects.

 

The Americas

  • Brazil

  • Canada

  • Colombia

  • Dominican Republic

  • Mexico

  • Trinidad

  • USA

EUROPE

  • Czech Republic

  • Finland

  • France

  • Germany

  • Hungary

  • Italy

  • Latvia

  • Lithuania

  • Netherlands

  • Poland

  • Russia

  • Spain

  • Sweden

  • Switzerland

  • UK

Middle East & Africa

  • Kenya

  • Nigeria

  • South Africa

  • UAE

Asia & Australasia

  • Australia

  • China

  • Hong Kong

  • India

  • Indonesia

  • Japan

  • Malaysia

  • Philippines

  • Singapore

  • Taiwan

  • Thailand

  • Vietnam

  • South Korea

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 Our latest posts

What Our Clients Say

 
Testimonials
CORGI Gas

Working with the team at Syren is a delight. Very rarely does one work with an agency that not only get what you need as a business but also make the process positive, stimulating and enjoyable.  The Syren team simply “get it” they understand business drivers, consumer needs and how to connect brand to business values.  Their inquisitive nature gets the most out of their clients but also out of those they are researching. Whether it be through qualitative interviewing or quantitative questioning, Syren fundamentally understand which questions need asking and how. I have worked with Syren on a number of projects over a number of years across different sectors and their strength is in that they know brand and they know research and so they can move across categories with ease.

NBC Universal

Syren were a fantastic partner at helping us unravel the relationship women have with celebrity entertainment, and their expertise with female brands was evident in their thinking, approach and deliverables. They developed a clear and rich segmentation that was easy for non-researchers to understand and act on. They were also a pleasure to work with!

Asahi

I have worked with Syren now across two client organisations, and have consistently re-hired them for their impressive blend of extensive strategic experience and hands-on, creative research approaches. As well as more classic Qualitative research projects, we have also worked together on a Consumer Connect programme that allowed extremely senior marketers a rare and precious chance to get up close and personal with their real consumers, getting to know the people behind the pen portraits. It forced the teams out of their bubbles and challenged their assumptions (and sometimes brand plans!) in a positive, constructive way that felt like discoveries they could own and action.

Beam Suntory

I have worked with Syren over many years and countless projects and not once have they failed to deliver something exciting and empowering for my business and whiskey brands.

What sets them apart from other agencies is their bespoke  approach and attention to my needs as a client which means every project is managed exceptionally to deliver an exemplary outcome.

As a direct result of how closely the team work with me, Syren are more than just an insight partner – they are an integral part of my insight team.

 
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