Intuitive, Immersive Insights

Meet the team

Director-led, all the way

Our foresight, intuition and ability to shine light in the right places are all skills that have been honed over many years in the business. It’s this expertise that elevates your project from a perfunctory research exercise to something of real value.

Every project is personally led by a Syren Director and we only work with tried-and-trusted associates. We’ll become a seamless extension of your problem-solving team with our collaborative, creative and strategically sensitive attitude.

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Emma Laney Smith

Emma Laney Smith

Multi-lingual with an innovative outlook, Emma deftly navigates the fast-changing cultural landscape, synthesising up-coming trends and innovations with ease.

Her career began at Added Value and included brand management at Coca Cola and heading-up trends at McCann before she founded Syren in 2005.

 
Amanda Herbert

Amanda Herbert

Amanda is an avid reader with a deep interest in anthropology. Her perspective and empathy make her adept at analysing complex situations to unlock opportunities.

Previously Amanda has worked in a Global Planning role at William Grant & Sons and at Added Value and Millward Brown. Amanda joined Syren as a Partner in 2010.

 
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Neil Douthwaite

A straight-talking stats lover that doesn’t let up until everything makes sense. Relentlessly inquisitive, Neil has a talent for finding new ways to combine research methods to build a fuller picture.

Neil is a well versed qualitative moderator with strong quantitative and statistical experience gained at Millward Brown. He joined Syren in 2013.