Emma Laney Smith
Multi-lingual with an innovative outlook, Emma deftly navigates the fast-changing cultural landscape, synthesising up-coming trends and innovations with ease.
Her career began at Added Value and included brand management at Coca Cola and heading-up trends at McCann before she founded Syren in 2005.
Amanda Herbert
Amanda is an avid reader with a deep interest in anthropology. Her perspective and empathy make her adept at analysing complex situations to unlock opportunities.
Previously Amanda has worked in a Global Planning role at William Grant & Sons and at Added Value and Millward Brown. Amanda joined Syren as a Partner in 2010.
Neil Douthwaite
A straight-talking stats lover that doesn’t let up until everything makes sense. Relentlessly inquisitive, Neil has a talent for finding new ways to combine research methods to build a fuller picture.
Neil is a well versed qualitative moderator with strong quantitative and statistical experience gained at Millward Brown. He joined Syren in 2013.