We conducted immersive, ethnographic research, connecting with consumers to get to the heart of cheese usage across Europe and inform innovation pipelines
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Prioritising sustainability initiatives and potential impact on the brand to shape messaging for the future, using a multi-country approach.
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Pulling together an intuitive and easily actionable needs segmentation in growth opportunity markets for Lipton, by understanding needs at a human level.
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Partnering with our South African partners, Synchronicity, as we tracked attitudes and behaviour across South African alcohol categories. Negotiating barriers to uncover deep insight with real brand planning implications.
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Extensive multi-methodology, global research to inform and optimise an entirely new-to-market whisky concept.
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Delivering a quantitative segmentation of the global entertainment viewer, brought to life qualitatively to deliver a richness and depth that could be implemented company wide.
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Understanding how to amplify the brand message through the Grime music scene and celebrating entrepreneurship among the core, black Caribbean audience in South-East London.
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